University students’ Autonomous Sensory Meridian Response (ASMR) experiences in the light of a well-being theory

Autonomous sensory meridian response (ASMR) is an atypical and multisensory phenomenon in which specific audio-visual stimuli elicit a pleasurable, head-oriented tingling sensation and feelings of relaxation. The purpose of this research was to analyze the ASMR experiences of university students in the light of well-being theory. Two-phased, in-depth semi-structured interviews were conductedwith three Finnish university students who identified themselves as ASMR experiencers. Data were analyzed using interpretative phenomenological analysis. Coding was guided by the domains of well-being in the PERMA model: positive emotions, engagement, relationships, meaning, and accomplishment. The objective was to explore the effect of students’ ASMR experiences on their well-being. The findings show that ASMR videos enhanced the well-being of the participants through a mindfulness-like experience. The potential of ASMR videos to promote psychosocial wellbeing is intriguing, and this research provides a new understanding about ASMR experiences and their meaning.