The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?

Natalia Chaban, Vlad Vernygora

Tutkimustuotokset: Kirjoitus lehdessä tai erikoisnumeron toimittaminenArtikkeliTieteellinenvertaisarvioitu

Abstrakti

This paper focuses on the public diplomacy (PD) practices of the EU that is confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.
Alkuperäiskielienglanti
Sivut68-95
JulkaisuBaltic Journal of European Studies
Vuosikerta3
Numero2
DOI - pysyväislinkit
TilaJulkaistu - 2013
OKM-julkaisutyyppiA1 Vertaisarvioitu alkuperäisartikkeli

Tieteenala

  • Kansainvälinen politiikka
  • Media- ja viestintätieteet
  • Politologia

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