TY - JOUR
T1 - Shared Festival Tourism Experiences
T2 - The Power and Purpose of Remembering Together
AU - Wood, Emma
AU - Kinnunen, Maarit
AU - Moss, Jonathan
AU - Li, Yanning
N1 - Publisher Copyright:
© The Author(s) 2023.
PY - 2023/3/16
Y1 - 2023/3/16
N2 - Although there is much discussion of what makes travel experiences memorable there is less on how remembering those experiences together then makes us feel and act. This empirical paper builds upon recent conceptual work in shared emotional memory, and explores the processes through which memories are negotiated and how these then affect our attitudes and behavioral intentions. Using an innovative qualitative methodology, we analyze individual and shared memories from six pairs of festival tourists. The findings highlight how wellbeing increases, through a shared reality and sense of belonging, as we negotiate an agreed memory of a past experience. The agreed memory is formed through negotiation, attunement, and emotional synchrony. This desire to agree and the wellbeing benefits that accrue strongly influence attitudes, behavioral intentions, and word-of-mouth. There are important implications for tourism practitioners in the design of experiences and in post-trip marketing activities informed by and influencing consumer memory sharing.
AB - Although there is much discussion of what makes travel experiences memorable there is less on how remembering those experiences together then makes us feel and act. This empirical paper builds upon recent conceptual work in shared emotional memory, and explores the processes through which memories are negotiated and how these then affect our attitudes and behavioral intentions. Using an innovative qualitative methodology, we analyze individual and shared memories from six pairs of festival tourists. The findings highlight how wellbeing increases, through a shared reality and sense of belonging, as we negotiate an agreed memory of a past experience. The agreed memory is formed through negotiation, attunement, and emotional synchrony. This desire to agree and the wellbeing benefits that accrue strongly influence attitudes, behavioral intentions, and word-of-mouth. There are important implications for tourism practitioners in the design of experiences and in post-trip marketing activities informed by and influencing consumer memory sharing.
KW - Festivaalit
KW - muistot
KW - Interpretative Phenomenological Analysis
KW - festival tourism
KW - IPA
KW - memory negotiation
KW - self-recorded conversations
KW - shared memories
KW - tourism memorable experience
UR - http://www.scopus.com/inward/record.url?scp=85150863396&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85150863396&partnerID=8YFLogxK
U2 - 10.1177/00472875231158591
DO - 10.1177/00472875231158591
M3 - Article
SN - 1552-6763
VL - 63
SP - 409
EP - 427
JO - Journal of Travel Research
JF - Journal of Travel Research
IS - 2
ER -