Qualitative marketing research: a cultural approach

Johanna Moisander, Anu Valtonen

Tutkimustuotokset: Kirja/raportti › Kirja › Tieteellinen › vertaisarvioitu

46 Sitaatiot (Scopus)

Sarja	Introducing qualitative methods

Tieteenala

@book{b2bc5a326e4a49488f3016ad0d7ac8ac,

title = "Qualitative marketing research: a cultural approach",

keywords = "qualitative research, marketing research",

author = "Johanna Moisander and Anu Valtonen",

year = "2006",

language = "English",

isbn = "978-1-4129-0381-3 ",

series = "Introducing qualitative methods",

publisher = "SAGE Publications",

address = "United Kingdom",

}