On the way to sustainable (well-being) tourism destination? the case of Savonlinna town in Finland

The purpose of the study is to test if the model of a sustainable wellness destination developed by Sheldon and Park, adapted from Ritchie and Crouch, could be used while defining the Savonlinna town in Eastern Finland in the context of well-being/wellness tourism. The data for this article are based on interviews conducted in the region during 2009 and 2010. There was much discussion on Savonlinna's assets for well-being tourism. The overall finding is that the status of Savonlinna as a sustainable well-being tourism destination was more in the minds of the interviewees than on a tangible, practical level. The well-being segment was still seen to be limited and fragmentary.