@inbook{90d6bca2dcbb4753bd259c1b721572bc,
title = "Interpretive marketing research: using ethnography in strategic market development",
author = "Johanna Moisander and Elina N{\"a}rv{\"a}nen and Anu Valtonen",
note = "Kyseess{\"a} on uusintapainos, kappaleemme on merkitt{\"a}v{\"a}ll{\"a} tavalla muuttunut (ml. uusi kirjoittaja).",
year = "2020",
month = may,
day = "14",
doi = "10.4324/9780203710807",
language = "English",
isbn = "978-1-138-56141-0",
pages = "237--253",
editor = "{ Visconti}, {Luca M } and Lisa Pe{\~n}aloza and Toulouse, { Nil}",
booktitle = "Marketing management",
publisher = "Routledge",
address = "United Kingdom",
edition = "2nd revised edition",
}