Exploring Customer Definition and Representation in Market-Driven NPD in ICT Industry

Liiketoiminta ja taloustiede

• ICT Industry 100%
• New Product Development 67%
• Product Management 48%
• Management Research 15%
• Management Development 9%
• Stakeholders 9%
• Stakeholder Marketing 8%
• Product Development 8%
• Sales Management 6%
• Marketing Function 6%
• Literature Review 5%
• Customer Orientation 5%
• Functionality 5%
• Key Words 5%
• Information Sources 5%
• End Users 4%
• Managers 4%
• Marketing 4%
• Value Chain 4%
• R and D 3%
• Empirical Study 3%
• Design Methodology 2%
• Industry 1%