El Factor Emocional del Prototipado de Diseño de Servicios en el Laboratorio Sinco (Service Innovation Corner)

The sinco Laboratory of the University of Lapland has devel-oped a methodology based on role playing, co-creation and technology to prototype a service. This process allows creating a space of trust in which emotions, experiences and creativity come together in the same place, stim-ulating collaborative design. Therefore, the role of the designer is essential to articulate and guide the process, as a key actor to transform expecta-tions and opinions into concrete service proposals for their improvement or creation. The process of service prototyping involves emotions because it requires reviving and recreating previous experiences to build new ones.