@inbook{e9bac18754f94586a79678b5f94e951b,
title = "Designing a business service experience: customer's perspective on value co-creation",
author = "Jana Kukk and Anu Leppiman and Pohjola, {Aili Anneli}",
year = "2016",
language = "English",
isbn = "978-9949-83-036-7",
series = "Theses of Tallinn University of Technology. H, Thesis on economics",
publisher = "Tallinn University of Technology",
number = "56",
pages = "51--64",
editor = "Jana Kukk",
booktitle = "Value Creation in Knowledge-intensive Business Services",
address = "Estonia",
}