Abstrakti
Service design methods provide tools for both the analysis-based perspective to understand user motivations, emotions, the participatory development and co-design process. This research specifically focuses on audio-visual concretization with agile methods and technological tools to simulate the service journeys and solutions. This article examines the question: ‘How can profitable solutions and value be created from intangible experiences and customers’ emotion in the use of service design methods?’ The findings of this study suggest that service simulation and prototyping help in decision making of new service development. Simulations and prototypes serve as personalized emotional samples, which reveal customers’ emotional reactions and enable an early engagement of the process for decision makers through their own experiences. New systems for value co- creation place designers in more strategic positions.
Alkuperäiskieli | englanti |
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Otsikko | Proceedings of the 19th DMI International Design Management Research Conference |
Alaotsikko | Design Management in an Era of Disruption |
Toimittajat | Erik Bohemia, Alison Rieple, Jeanne Liedtka, Rachel Cooper |
Kustantaja | Design Management Institute |
Sivut | 1228-1246 |
ISBN (elektroninen) | 978-0-615-99152-8 |
DOI - pysyväislinkit | |
Tila | Julkaistu - 2014 |
OKM-julkaisutyyppi | A4 Vertaisarvioitu artikkelil konferenssijulkaisussa |
Tapahtuma | 19th DMI International Design Management Research Conference - London, Iso-Britannia Kesto: 25 lokak. 2015 → … |
Konferenssi
Konferenssi | 19th DMI International Design Management Research Conference |
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Maa/Alue | Iso-Britannia |
Kaupunki | London |
Ajanjakso | 25.10.2015 → … |
Tieteenala
- Kuvataide ja muotoilu
Sormenjälki
Sukella tutkimusaiheisiin 'Co-prototyping emotional value'. Ne muodostavat yhdessä ainutlaatuisen sormenjäljen.Laitteet
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SINCO
Satu Miettinen (Asiantuntija), Krista Korpikoski (Asiantuntija), Ashley Colley (Asiantuntija) & Essi Kuure (Asiantuntija)
Taiteiden tiedekuntaLaboratoriot/Studiot: Laboratorio