Wicked Strategies: Comparing Evolved Double Diamond and PPG’s Framework for strategy creation for Wicked Problems in Service Design

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Abstract

Wicked problems are present in many of the services that service designers design as in healthcare, social work or sustainable transportation. Camillus (2008) argued that wicked problems often increase as an organisation faces constant change or unprecedented challenges. These challenges need models on how to tackle them and in this article we will compare the Evolved Double Diamond model with PPG Industries’ framework for responding to wicked problems, as presented by Camillus (2008). Both models are used to create a strategy for the context of wicked problems: a new Evolved Double Diamond model that addresses especially complex problems. It is good to look at models critically and understand their similarities and differences for possible future development of strategies.
Original languageEnglish
Title of host publicationServDes.2023 Entanglements & Flows Conference
Subtitle of host publicationService Encounters and Meanings Proceedings, 11-14th July 2023, Rio de Janeiro, Brazil
EditorsCarla Cipolla, Claudia Mont’Alvão, Larissa Farias, Manuela Quaresma
Place of PublicationLinköping
PublisherLinköping university electronic press
Pages1-22
Number of pages22
ISBN (Electronic)978-91-8075-476-7
DOIs
Publication statusPublished - 28 Nov 2023
MoEC publication typeA4 Article in a conference publication
EventService Design and Service Innovation Conference - Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil
Duration: 11 Jul 202314 Jul 2023
https://servdes2023.org/

Publication series

SeriesLinköping Electronic Conference Proceedings
Number203
ISSN1650-3740

Conference

ConferenceService Design and Service Innovation Conference
Abbreviated titleServDes2023
Country/TerritoryBrazil
CityRio de Janeiro
Period11.07.202314.07.2023
Internet address

Keywords

  • wicked problem
  • strategic service design
  • evolved double diamond
  • PPG'S framework for responding to wicked problems

Field of science

  • Visual arts and design

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