Walking the concepts: elaborating on the non-representational sensitivities of tourism experience

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The purpose of this study is to experience and reflect on the methodological and epistemological implications of a walking tour as a mode of presenting and disseminating marketing knowledge. We invite you to join us on a walking tour built around food, and shaped by the spatiotemporal dynamics of a Nordic city. By moving through the streets and green areas of the city, we show you how the walking tour opens up possibilities to elaborate and leverage the concept of experience through the non-representational sensitivities. During the tour, you will realise that despite the stories told, it is through embodiment, and entanglements with the materialities encountered in spaces that the tour narratives continuously evolve, co-creating knowledge and understanding of the city and the notion of experience. Finally, we will draw your attention to the walking tour as a way of presentation in relation to current academic epistemic cultures.
Original languageEnglish
Number of pages19
JournalJournal of Marketing Management
Early online date25 Apr 2022
Publication statusPublished - 25 Apr 2022
MoEC publication typeA1 Journal article-refereed


  • experience
  • embodiment
  • walking tour
  • tourism
  • non-representational theory
  • Experience

Field of science

  • Business and management
  • Tourism research


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