Translated title of the contribution | Two ways for territorial brand promotion in tourism comparative discourse analysis: Lapland vs. Kuusamo and of South Tyrol vs. Italy |
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Original language | English |
Journal | China-USA Business Review |
Volume | 12 |
Issue number | 12 |
Publication status | Published - 2013 |
MoEC publication type | A1 Journal article-refereed |
Field of science
- Business and management