Two ways for territorial brand promotion in tourism comparative discourse analysis: Lapland vs. Kuusamo and of South Tyrol vs. Italy

Sini Jäntti, Heidi Tiensuu, Rauno Rusko

Research output: Contribution to journalArticleScientificpeer-review

Translated title of the contributionTwo ways for territorial brand promotion in tourism comparative discourse analysis: Lapland vs. Kuusamo and of South Tyrol vs. Italy
Original languageEnglish
JournalChina-USA Business Review
Volume12
Issue number12
Publication statusPublished - 2013
MoEC publication typeA1 Journal article-refereed

Field of science

  • Business and management

Citation for this output