The Specific Role of Consumers in Global Enterprise Management: Controller of the Supply Chain in Web-Based Experiences

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Translated title of the contributionGlobaalin yrityksen johtaminen: Kuluttajien erityisrooli globaalin yrityksen johtamisessa: Web-perustaisten elämysten kontrolloija.
Original languageEnglish
Title of host publicationGlobal enterprise management
Subtitle of host publicationnew perspectives on challanges and future developments
EditorsAngelo Camillo
PublisherPalgrave Macmillan
ISBN (Print)978-1-137-51069-3
Publication statusPublished - 2015
MoEC publication typeA3 Part of a book or another research book

Field of science

  • Business and management

Citation for this output