The Specific Role of Consumers in Global Enterprise Management: Controller of the Supply Chain in Web-Based Experiences

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Translated title of the contribution	Globaalin yrityksen johtaminen: Kuluttajien erityisrooli globaalin yrityksen johtamisessa: Web-perustaisten elämysten kontrolloija.
Original language	English
Title of host publication	Global enterprise management
Subtitle of host publication	new perspectives on challanges and future developments
Editors	Angelo Camillo
Publisher	Palgrave Macmillan
Pages	75-89
Volume	II
Edition	1.
ISBN (Print)	978-1-137-51069-3
Publication status	Published - 2015
MoEC publication type	A3 Part of a book or another research book

Field of science

@inbook{6ed3da5d9b174cc4a2058a1ab2233cee,

title = "The Specific Role of Consumers in Global Enterprise Management: Controller of the Supply Chain in Web-Based Experiences",

author = "Rusko, {Rauno Tapio}",

year = "2015",

language = "English",

isbn = "978-1-137-51069-3",

volume = "II",

pages = "75--89",

editor = "Angelo Camillo",

booktitle = "Global enterprise management",

publisher = "Palgrave Macmillan",

address = "United States",

edition = "1. ",

}

The Specific Role of Consumers in Global Enterprise Management: Controller of the Supply Chain in Web-Based Experiences. / Rusko, Rauno Tapio.
Global enterprise management: new perspectives on challanges and future developments. ed. / Angelo Camillo. Vol. II 1. . ed. Palgrave Macmillan, 2015. p. 75-89.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review