The Prototyping Service Experience as a Tool of Empathy and Research: from Finland to Chile

Mariluz Soto, Satu Miettinen, Mira Alhonsuo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Abstract

This article shows the journey of exploring a Finnish service prototyping laboratory with the purpose to create a similar environment in Chile with an emphasis on empathy. Service prototyping is one of the important stages of the service design process where all ideas converge and make visible the opportunities to improve services. Making ́the ideas visible ́ happens through building collaborative mockups to shape and test possible solutions or service journeys. In Chile, service design is not widely developed and the prototyping stage is more common for the development of products than services. The article dive into the question ́How service prototyping can bring empathy and enhance research based on collaborative practice to improve people's experiences? ́ The main conclusions highlight the characteristics of service prototyping as a key moment to incorporate empathy in the research stages to visualize the opportunities to improve services, results and user experience.
Original languageEnglish
Title of host publicationServDes 2023 : Entanglements and Flows
Subtitle of host publicationService Encounters and Meanings : Conference Proceedings
EditorsCarla Cipolla, Claudia MontÁlvao, Larissa Farias, Manuela Quaresma
Place of PublicationLinköping
PublisherLinköping university electronic press
Pages440-457
Number of pages18
ISBN (Electronic) 978-91-8075-476-7
DOIs
Publication statusPublished - 28 Nov 2023
MoEC publication typeA4 Article in a conference publication
EventService Design and Service Innovation Conference - Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil
Duration: 11 Jul 202314 Jul 2023
https://servdes2023.org/

Publication series

SeriesLinköping Electronic Conference Proceedings
Number203
ISSN1650-3740

Conference

ConferenceService Design and Service Innovation Conference
Abbreviated titleServDes2023
Country/TerritoryBrazil
CityRio de Janeiro
Period11.07.202314.07.2023
Internet address

Keywords

  • service prototyping
  • empathy
  • service design
  • collaboration on research

Field of science

  • Visual arts and design

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