The illusions of entrepreneurs: the problems in 'here I stand' strategies during the service design processes

Samuel Ahola, Katja Marika Lindholm, Rauno Rusko

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Relentlessness is known to be one of the sources of entrepreneurship. A service design case study from Finland shows the problems beyond the relentlessness of entrepreneurship in small and micro enterprises. To be robust, the relentlessness 'here I stand' strategy also demands selective flexibility. Entrepreneurship school, for example, is based on the entrepreneur's vision and intuition. These visions and intuitions, however, might be part of the illusions of entrepreneurship, where relentlessness is only 'here I stand strategy' without willingness to take reactive or proactive steps in the firm's strategies. The case study, which emphasises service design methods, reveals this kind of entrepreneurial 'design fixation' to be among the main problems entrepreneurs face in strategy work.
Original languageEnglish
Article number7
Pages (from-to)246-261
Number of pages16
JournalInternational Journal of Business and Globalisation
Volume30
Issue number2
DOIs
Publication statusPublished - 2 May 2022
MoEC publication typeA1 Journal article-refereed

Keywords

  • service design process
  • small business
  • enterprises: entrepreneurs
  • here I stand strategy

Field of science

  • Business and management

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