The flow of emotions in co-creation

Co-creation is a broadly used practise among service designers, as a workshop is an effective way to build new solutions or improvements together. The focus of this article is on the emotions arising before and during the co-creation workshop and a reflection on what influences them. The first purpose of this article is to deepen the understanding of emotions that emerge in the co-creation workshops that are commonly encountered by the different participants. The second purpose is to determine if there are other factors that influence the experience of co-creation. In this article, emotions are considered a human response— consciously or unconsciously—that connects human beings with their surroundings. This connection has an impact on people’s emotions and determines their experience, attitude, behaviours and interactions in the workshop environment.