Stakeholder Information Flow From Horse Entrepreneurs to Customers: Preliminary Study of Prevention of Equine Infectious Diseases

This study focuses on emphasizing the instrumental role of stakeholder analysis and the concept of business ecosystem. Specifically, a stakeholder relationship might provide the channel for the particular instrumental targets of a business subset. This kind of stakeholder management is based on a principal-agent relationship between industry actors. However, this example, which focuses on horse entrepreneurs and the infectious diseases of this subset of the equine industry, shows that instead of a simple principal-agent relationship, stakeholder management might yield a chain of principal-agent relationships in the form of a principal-agent/principal-agent relationship (for example, one or more of the stakeholders simultaneously takes on the role of both agent and principal). According to the analysis, horse entrepreneurs have this kind of double role in stakeholder management for the prevention of infectious diseases.