Stakeholder Information Flow From Horse Entrepreneurs to Customers: Preliminary Study of Prevention of Equine Infectious Diseases

Heli Koskinen, Rauno Rusko

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)


This study focuses on emphasizing the instrumental role of stakeholder analysis and the concept of business ecosystem. Specifically, a stakeholder relationship might provide the channel for the particular instrumental targets of a business subset. This kind of stakeholder management is based on a principal-agent relationship between industry actors. However, this example, which focuses on horse entrepreneurs and the infectious diseases of this subset of the equine industry, shows that instead of a simple principal-agent relationship, stakeholder management might yield a chain of principal-agent relationships in the form of a principal-agent/principal-agent relationship (for example, one or more of the stakeholders simultaneously takes on the role of both agent and principal). According to the analysis, horse entrepreneurs have this kind of double role in stakeholder management for the prevention of infectious diseases.
Translated title of the contributionSidosryhmäinformaation virtaus hevosyrittäjiltä asiakkaille: Alustava tutkimus hevosinfektiotautien ehkäisemisestä
Original languageEnglish
Title of host publicationBuilding an Entrepreneurial and Sustainable Society
EditorsBrizeida R. Hernández-Sánchez , José C. Sánchez-García , Antonio Carrizo Moreira
Place of PublicationHershey
PublisherIGI Global
ISBN (Electronic)9781799827061
ISBN (Print)9781799827047
Publication statusPublished - 18 Mar 2020
MoEC publication typeA3 Part of a book or another research book

Field of science

  • Business and management

Citation for this output