Companies are increasingly forced to become more innovative and faster in their product development, in order to bring new products into markets and so remain competitive. They are also expected to become continuously innovative throughout the product development (PD) project. In the competition among the fastest and the fittest, project organizations enjoy growing importance. The accelerating speed for new products underlines the role of digital technologies in innovation PD. Digital technologies enable relative low cost exploring and testing during the project, and become important factors affecting PD. Within digital PD, company‘s development teams face an interesting challenge to be not only efficient in their task, but also creative.
|Number of pages||2|
|Journal||International Journal of Innovation in the Digital Economy|
|Publication status||Published - 2015|
|MoEC publication type||B1 Article in a scientific magazine|
Field of science
- Business and management