Service Design Creating Value for Industrial Corporates through AI Proofs of Concept

Essi Kuure; Titta Jylkäs; Satu Miettinen

doi:10.33114/adim.2019.08.322

Service Design Creating Value for Industrial Corporates through AI Proofs of Concept

Essi Kuure, Titta Jylkäs, Satu Miettinen

Faculty of Art and Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

429 Downloads (Pure)

Abstract

The field of service design has set practices that are useful during servitization transformations intended to help businesses respond to customers’ rising expectations regarding the value of the service experience itself. As businesses increasingly pursue service development alongside product development, they need new ways of working and of evaluating solutions. Simultaneously, technological advances open avenues to new services and ways of interacting with customers. This paper draws on two workshop case studies of artificial intelligence (AI) assistant projects to examine service design in the industrial context. Through these case studies, the paper illustrates how proof of concept (PoC) is used at different project stages and explores how service design can support creation of PoCs in large industrial corporate contexts. The findings reveal the aspects of PoC as embodied experiencing of intangible AI concepts, the creation of PoCs through conversations, and the role of PoCs in industrial service design process.

Original language	English
Title of host publication	Conference proceedings of the Academy for Design Innovation Management
Editors	Erik Bohemia, Gerda Gemser, Nuša Fain, Cees de Bont, Rita Assoreira Almendra
Publisher	Academy for Design Innovation Management
Pages	620–628
ISBN (Electronic)	978-1-912769-01-8
DOIs	https://doi.org/10.33114/adim.2019.08.322
Publication status	Published - 21 Jun 2019
MoEC publication type	A4 Article in a conference publication
Event	Academy for Design Innovation Management Conference: Research Perspectives in the Era of Transformations - Lontoo, United Kingdom Duration: 18 Jun 2019 → 21 Jun 2019 https://designinnovationmanagement.com/adim2019/

Publication series

Series	Conference proceedings of the Academy for Design Innovation Management
Number	1
Volume	2
ISSN	2632-0045

Conference

Conference	Academy for Design Innovation Management Conference
Abbreviated title	ADIM
Country/Territory	United Kingdom
City	Lontoo
Period	18.06.2019 → 21.06.2019
Internet address	https://designinnovationmanagement.com/adim2019/

Keywords

industrial service design
proof of conce

Field of science

Visual arts and design

Access to research output

10.33114/adim.2019.08.322Licence: CC BY-NC-SA

62-Article Text-185-2-10-20200108Final published version, 541 KBLicence: CC BY-NC-SA

SINCO
Miettinen, S. (Expert), Korpikoski, K. (Expert), Colley, A. (Expert) & Kuure, E. (Expert)
Faculty of Art and Design
Laboratories/Studios: Laboratory

Citation for this output

Kuure, E., Jylkäs, T., & Miettinen, S. (2019). Service Design Creating Value for Industrial Corporates through AI Proofs of Concept. In E. Bohemia, G. Gemser, N. Fain, C. D. Bont, & R. A. Almendra (Eds.), Conference proceedings of the Academy for Design Innovation Management (pp. 620–628). Academy for Design Innovation Management. https://doi.org/10.33114/adim.2019.08.322

Kuure, Essi ; Jylkäs, Titta ; Miettinen, Satu. / Service Design Creating Value for Industrial Corporates through AI Proofs of Concept. Conference proceedings of the Academy for Design Innovation Management. editor / Erik Bohemia ; Gerda Gemser ; Nuša Fain ; Cees de Bont ; Rita Assoreira Almendra. Academy for Design Innovation Management, 2019. pp. 620–628 (Conference proceedings of the Academy for Design Innovation Management; No. 1, Vol. 2).

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Kuure, E, Jylkäs, T & Miettinen, S 2019, Service Design Creating Value for Industrial Corporates through AI Proofs of Concept. in E Bohemia, G Gemser, N Fain, CD Bont & RA Almendra (eds), Conference proceedings of the Academy for Design Innovation Management. Academy for Design Innovation Management, Conference proceedings of the Academy for Design Innovation Management, no. 1, vol. 2, pp. 620–628, Academy for Design Innovation Management Conference, Lontoo, United Kingdom, 18.06.2019. https://doi.org/10.33114/adim.2019.08.322

Service Design Creating Value for Industrial Corporates through AI Proofs of Concept. / Kuure, Essi; Jylkäs, Titta; Miettinen, Satu.
Conference proceedings of the Academy for Design Innovation Management. ed. / Erik Bohemia; Gerda Gemser; Nuša Fain; Cees de Bont; Rita Assoreira Almendra. Academy for Design Innovation Management, 2019. p. 620–628 (Conference proceedings of the Academy for Design Innovation Management; No. 1, Vol. 2).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Kuure E, Jylkäs T, Miettinen S. Service Design Creating Value for Industrial Corporates through AI Proofs of Concept. In Bohemia E, Gemser G, Fain N, Bont CD, Almendra RA, editors, Conference proceedings of the Academy for Design Innovation Management. Academy for Design Innovation Management. 2019. p. 620–628. (Conference proceedings of the Academy for Design Innovation Management; No. 1, Vol. 2). doi: 10.33114/adim.2019.08.322

Service Design Creating Value for Industrial Corporates through AI Proofs of Concept

Abstract

Publication series

Conference

Keywords

Field of science

Access to research output

Fingerprint

Equipment

SINCO

Citation for this output