Service Design Creating Value for Industrial Corporates through AI Proofs of Concept

Essi Kuure, Titta Jylkäs, Satu Miettinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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The field of service design has set practices that are useful during servitization transformations intended to help businesses respond to customers’ rising expectations regarding the value of the service experience itself. As businesses increasingly pursue service development alongside product development, they need new ways of working and of evaluating solutions. Simultaneously, technological advances open avenues to new services and ways of interacting with customers. This paper draws on two workshop case studies of artificial intelligence (AI) assistant projects to examine service design in the industrial context. Through these case studies, the paper illustrates how proof of concept (PoC) is used at different project stages and explores how service design can support creation of PoCs in large industrial corporate contexts. The findings reveal the aspects of PoC as embodied experiencing of intangible AI concepts, the creation of PoCs through conversations, and the role of PoCs in industrial service design process.
Original languageEnglish
Title of host publicationConference proceedings of the Academy for Design Innovation Management
EditorsErik Bohemia, Gerda Gemser, Nuša Fain, Cees de Bont, Rita Assoreira Almendra
PublisherAcademy for Design Innovation Management
ISBN (Electronic)978-1-912769-01-8
Publication statusPublished - 21 Jun 2019
MoEC publication typeA4 Article in a conference publication
EventAcademy for Design Innovation Management Conference: Research Perspectives in the Era of Transformations - Lontoo, United Kingdom
Duration: 18 Jun 201921 Jun 2019

Publication series

SeriesConference proceedings of the Academy for Design Innovation Management


ConferenceAcademy for Design Innovation Management Conference
Abbreviated titleADIM
Country/TerritoryUnited Kingdom
Internet address


  • industrial service design
  • proof of conce

Field of science

  • Visual arts and design


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