Segmentation of music festival attendees

Maarit Kinnunen; Mervi Luonila; Antti Honkanen

doi:10.1080/15022250.2018.1519459

Segmentation of music festival attendees

Maarit Kinnunen, Mervi Luonila, Antti Honkanen

Research output: Contribution to journal › Article › Scientific › peer-review

32 Citations (Scopus)

2595 Downloads (Pure)

Original language	English
Pages (from-to)	1-22
Journal	Scandinavian Journal of Hospitality and Tourism
DOIs	https://doi.org/10.1080/15022250.2018.1519459
Publication status	E-pub ahead of print - 2018
MoEC publication type	A1 Journal article-refereed

Keywords

marketing
Music festivals
musical tastes
segmentation

Field of science

Tourism research

Access to research output

10.1080/15022250.2018.1519459Licence: Unspecified

Segmentation of music festival attendeesProof, 366 KBLicence: Unspecified

Citation for this output

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title = "Segmentation of music festival attendees",

keywords = "marketing, Music festivals, musical tastes, segmentation",

author = "Maarit Kinnunen and Mervi Luonila and Antti Honkanen",

year = "2018",

doi = "10.1080/15022250.2018.1519459",

language = "English",

pages = "1--22",

journal = "Scandinavian Journal of Hospitality and Tourism",

issn = "1502-2250",

publisher = "Taylor \& Francis",

}

TY - JOUR

T1 - Segmentation of music festival attendees

AU - Kinnunen, Maarit

AU - Luonila, Mervi

AU - Honkanen, Antti

PY - 2018

Y1 - 2018

KW - marketing

KW - Music festivals

KW - musical tastes

KW - segmentation

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U2 - 10.1080/15022250.2018.1519459

DO - 10.1080/15022250.2018.1519459

M3 - Article

SN - 1502-2250

SP - 1

EP - 22

JO - Scandinavian Journal of Hospitality and Tourism

JF - Scandinavian Journal of Hospitality and Tourism

ER -

Segmentation of music festival attendees

Keywords

Field of science

Access to research output

Other files and links

Citation for this output