Segmentation of music festival attendees

Maarit Kinnunen, Mervi Luonila, Antti Honkanen

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
154 Downloads (Pure)
Original languageEnglish
Pages (from-to)1-22
JournalScandinavian Journal of Hospitality and Tourism
DOIs
Publication statusE-pub ahead of print - 2018
MoEC publication typeA1 Journal article-refereed

Keywords

  • marketing
  • Music festivals
  • musical tastes
  • segmentation

Field of science

  • Tourism research

Citation for this output