‘Repackaging’ empire: neo-colonial discourse of alternative travellers

Andreja Trdina, Salla Jutila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific


Tourism is bound up in a web of power relationships. In this paper we analyse how the reproduction of global inequalities is relocated and manifested also in personal accounts of travel experiences that are deeply implicated into maintaining existing power relations between global centre and global periphery. We analysed testimonials of European tourists visiting African, Asian and Latin American villages, provided by Duara Travel alternative tourism platform, in order to demonstrate that the specificities of this kind of travelling, characterised primarily by anti-tourist ideology, are not immune to the ideologies that otherwise govern the tourism industry. Through representational conventions they employ while narrating their experience on global periphery, western travellers themselves routinely mobilize and circulate neo-colonial tropes: aestheticization, displays of servility, presumptions of dependency, and call for intervention with intention to help from position of domination. Analysed travel stories then reiterate familiar historical strategies for the production of (western) knowledge about the non-west countries and propose specific subject positions that produce the third world destinations discursively as particular type of (consume-able) objects. Keywords: orientalism, othering, anti-tourism, discourse, aestheticization, servility, white savior
Original languageEnglish
Title of host publicationImpério e turismo
Subtitle of host publicationantologia de ensaios
EditorsMaria João Castro
Place of PublicationLisbon
PublisherUniversidade Nova de Lisboa
ISBN (Print)978-989-99719-2-9
Publication statusPublished - Apr 2019
MoEC publication typeB3 Non-refereed article in conference proceedings
EventCongresso Internacional Multidisciplinar / International Multidisciplinary Congress: Império e Turismo / Empire & Tourism - Lisbon, Portugal
Duration: 3 Apr 20194 Apr 2019


ConferenceCongresso Internacional Multidisciplinar / International Multidisciplinary Congress

Field of science

  • Tourism research

Citation for this output