Qualitative marketing research: a cultural approach

Johanna Moisander, Anu Elina Valtonen

Research output: Book/ReportBookScientificpeer-review

44 Citations (Scopus)
Original languageEnglish
Place of PublicationLondon
PublisherSAGE Publications
ISBN (Print)978-1-4129-0381-3
Publication statusPublished - 2006
MoEC publication typeC1 Separate scientific books

Publication series

SeriesIntroducing qualitative methods

Field of science

  • Business and management
  • Methodology

Citation for this output