Pulling the sleigh of the Christmas story gendered practices at work

Tricia Cleland Silva, Linda Tallberg, José-Carlos García-Rosell, Lindsay Hamilton, Paulo de Tarso Fonseca Silva

Research output: Contribution to conferencePaperScientific


In this article, we deconstruct the Christmas Story by externalising and validating the interpretations of the work associated with the festive period. Through co-creative and ethnographic techniques, we aim to find common themes that allow us to reconsider the management of human and non-human work relationships. Our methods, Collaborative Story Craft (CSC) and Multispecies Ethnography (MSE), mediate a dialogue around the Christmas story and form the basis for our data gathering. Without assuming that there is a common understanding of the story, we investigate how existing characters are expected to play particular roles in order to enable a Christmas experience. As a result, we found five subject positions in the Christmas story: (1) the participant, (2) the child, (3) the elf, (4) the protector, and (5) the mother. We argue that these themes intersect with gendered practices of labour at work, shedding fresh light on the power imbalances that impact the work and lives of both humans and nonhumans alike.
Original languageEnglish
Publication statusPublished - Jul 2020
MoEC publication typeNot Eligible
Event36th EGOS European Group For Organizational Studies: Organizing for a sustainable future: Responsibility, renewal and resistance - University of Hamburg, Hamburg, Germany
Duration: 2 Jul 20204 Jul 2020


Conference36th EGOS European Group For Organizational Studies
Internet address


  • CSR
  • Story co-creation
  • Storytelling
  • animal welfare
  • animal work
  • responsibility
  • responsibe tourism
  • responsible business
  • responsible consumption
  • tourism research
  • stakeholders
  • ethical business
  • ethics
  • Morality
  • reflexivity
  • critical reflexivity
  • Management

Field of science

  • Business and management
  • Tourism research


Dive into the research topics of 'Pulling the sleigh of the Christmas story gendered practices at work'. Together they form a unique fingerprint.

Citation for this output