People’s Perspectives on Social Media Use during COVID-19 Pandemic

Mari Karhu; Mari Suoheimo; Jonna Häkkilä

doi:10.1145/3490632.3490666

People’s Perspectives on Social Media Use during COVID-19 Pandemic

Mari Karhu, Mari Suoheimo, Jonna Häkkilä

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

11 Citations (Scopus)

419 Downloads (Pure)

Abstract

In this paper, we explore people's perceptions and usage of social media during the COVID-19 pandemic, and how it had changed compared to the pre-pandemic times. As salient findings, we report increased activity in social media, which followed both from the increased opportunity to spend time in social media, the need to be socially connected, and the motivation to follow pandemic related updates. The perceived emerging content visible in social media postings were face masks, home and outdoors activities, remote events, and different challenges. Social media also made people aware of the divided opinions related to the pandemic, and could lead to more careful self-censoring of own postings. Our study is based on interviews of 29 and online survey of 172 people.

Original language	English
Title of host publication	MUM 2021: 20th International Conference on Mobile and Ubiquitous Multimedia
Publisher	ACM
Pages	123-130
ISBN (Print)	978-1-4503-8643-2
DOIs	https://doi.org/10.1145/3490632.3490666
Publication status	Published - 2021
MoEC publication type	A4 Article in a conference publication
Event	MUM 2021: 20th International Conference on Mobile and Ubiquitous Multimedia - Leuven, Belgium Duration: 5 Dec 2021 → 8 Dec 2021 https://mum-conf.org/2021/

Conference

Conference	MUM 2021
Country/Territory	Belgium
City	Leuven
Period	05.12.2021 → 08.12.2021
Internet address	https://mum-conf.org/2021/

Field of science

Visual arts and design

Access to research output

10.1145/3490632.3490666

MUM2021-KarhuFinal published version, 1.04 MB

Korona Co-creation - Smart Social Distancing
Häkkilä, J. (Principal Investigator), Suoheimo, M. (Collaborative Investigator) & Colley, A. (Collaborative Investigator)
Business Finland
01.10.2020 → 30.06.2021
Project: Co-funded project

Citation for this output

@inproceedings{ce66e00802f54998b2ac2eb19a898981,

title = "People{\textquoteright}s Perspectives on Social Media Use during COVID-19 Pandemic",

abstract = "In this paper, we explore people's perceptions and usage of social media during the COVID-19 pandemic, and how it had changed compared to the pre-pandemic times. As salient findings, we report increased activity in social media, which followed both from the increased opportunity to spend time in social media, the need to be socially connected, and the motivation to follow pandemic related updates. The perceived emerging content visible in social media postings were face masks, home and outdoors activities, remote events, and different challenges. Social media also made people aware of the divided opinions related to the pandemic, and could lead to more careful self-censoring of own postings. Our study is based on interviews of 29 and online survey of 172 people. ",

author = "Mari Karhu and Mari Suoheimo and Jonna H{\"a}kkil{\"a}",

year = "2021",

doi = "10.1145/3490632.3490666",

language = "English",

isbn = "978-1-4503-8643-2",

pages = "123--130",

booktitle = "MUM 2021: 20th International Conference on Mobile and Ubiquitous Multimedia",

publisher = "ACM ",

address = "Australia",

note = "MUM 2021 : 20th International Conference on Mobile and Ubiquitous Multimedia ; Conference date: 05-12-2021 Through 08-12-2021",

url = "https://mum-conf.org/2021/",

}

TY - GEN

T1 - People’s Perspectives on Social Media Use during COVID-19 Pandemic

AU - Karhu, Mari

AU - Suoheimo, Mari

AU - Häkkilä, Jonna

PY - 2021

Y1 - 2021

N2 - In this paper, we explore people's perceptions and usage of social media during the COVID-19 pandemic, and how it had changed compared to the pre-pandemic times. As salient findings, we report increased activity in social media, which followed both from the increased opportunity to spend time in social media, the need to be socially connected, and the motivation to follow pandemic related updates. The perceived emerging content visible in social media postings were face masks, home and outdoors activities, remote events, and different challenges. Social media also made people aware of the divided opinions related to the pandemic, and could lead to more careful self-censoring of own postings. Our study is based on interviews of 29 and online survey of 172 people.

AB - In this paper, we explore people's perceptions and usage of social media during the COVID-19 pandemic, and how it had changed compared to the pre-pandemic times. As salient findings, we report increased activity in social media, which followed both from the increased opportunity to spend time in social media, the need to be socially connected, and the motivation to follow pandemic related updates. The perceived emerging content visible in social media postings were face masks, home and outdoors activities, remote events, and different challenges. Social media also made people aware of the divided opinions related to the pandemic, and could lead to more careful self-censoring of own postings. Our study is based on interviews of 29 and online survey of 172 people.

U2 - 10.1145/3490632.3490666

DO - 10.1145/3490632.3490666

M3 - Conference contribution

SN - 978-1-4503-8643-2

SP - 123

EP - 130

BT - MUM 2021: 20th International Conference on Mobile and Ubiquitous Multimedia

PB - ACM

T2 - MUM 2021

Y2 - 5 December 2021 through 8 December 2021

ER -

People’s Perspectives on Social Media Use during COVID-19 Pandemic

Abstract

Conference

Field of science

Access to research output

Fingerprint

Projects

Korona Co-creation - Smart Social Distancing

Citation for this output