People’s Perspectives on Social Media Use during COVID-19 Pandemic

Mari Karhu, Mari Suoheimo, Jonna Häkkilä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Abstract

In this paper, we explore people's perceptions and usage of social media during the COVID-19 pandemic, and how it had changed compared to the pre-pandemic times. As salient findings, we report increased activity in social media, which followed both from the increased opportunity to spend time in social media, the need to be socially connected, and the motivation to follow pandemic related updates. The perceived emerging content visible in social media postings were face masks, home and outdoors activities, remote events, and different challenges. Social media also made people aware of the divided opinions related to the pandemic, and could lead to more careful self-censoring of own postings. Our study is based on interviews of 29 and online survey of 172 people.
Original languageEnglish
Title of host publicationMUM 2021: 20th International Conference on Mobile and Ubiquitous Multimedia
PublisherACM
Pages123-130
ISBN (Print)978-1-4503-8643-2
DOIs
Publication statusPublished - 2021
MoEC publication typeA4 Article in a conference publication
EventMUM 2021: 20th International Conference on Mobile and Ubiquitous Multimedia - Leuven, Belgium
Duration: 5 Dec 20218 Dec 2021
https://mum-conf.org/2021/

Conference

ConferenceMUM 2021
Country/TerritoryBelgium
CityLeuven
Period05.12.202108.12.2021
Internet address

Field of science

  • Visual arts and design

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