Organizational dynamics and complexities of corporate brand building – A practice perspective

Rita Järventie-Thesleff, Johanna Moisander, Pikka-Maaria Laine

Research output: Contribution to journal › Article › Scientific › peer-review

46 Citations (Scopus)

Original language	English
Pages (from-to)	196-204
Journal	Scandinavian Journal of Management
Volume	27
Issue number	2
Publication status	Published - 2011
MoEC publication type	A1 Journal article-refereed

Field of science

@article{0b27c4509f4249b894acd4c248d168db,

title = "Organizational dynamics and complexities of corporate brand building – A practice perspective",

author = "Rita J{\"a}rventie-Thesleff and Johanna Moisander and Pikka-Maaria Laine",

year = "2011",

language = "English",

volume = "27",

pages = "196--204",

journal = "Scandinavian Journal of Management",

issn = "0956-5221",

publisher = "Elsevier",

number = "2",

}