Organizational dynamics and complexities of corporate brand building – A practice perspective

Rita Järventie-Thesleff, Johanna Moisander, Pikka-Maaria Laine

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)196-204
JournalScandinavian Journal of Management
Volume27
Issue number2
Publication statusPublished - 2011
MoEC publication typeA1 Journal article-refereed

Field of science

  • Business and management

Citation for this output