Orchestrating affect at the entrepreneurial university

Saija Katila, Ari Kuismin, Pikka-Maaria Laine, Anu Valtonen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


This chapter sets out to explore affective, bodily experiences through which entrepreneurship promotion activities of the entrepreneurial university operate. We conceptualize these activities as ‘orchestration of affect’, which refers to a range of practices, strategies, and design efforts through which actors seek to generate particular kinds of affective responses in other people to achieve certain organizational ends. Drawing on an ethnographic study at a university-based startup incubator located in Helsinki, Finland (ThinkCo), we identify and analyze the key practices in and through which affects are orchestrated to create support for an entrepreneurial university: inviting inspirational speakers and facilitating business idea development. Our analysis offers new understanding of how higher education organizations regulate their participants’ experiences on the level of precognitive forces. To close, we propose an agenda for future research on entrepreneurial university from the perspective on affect.
Original languageEnglish
Title of host publicationA Research Agenda for the Entrepreneurial University
EditorsUlla Hytti
PublisherEdward Elgar
Number of pages18
ISBN (Electronic)978-1-78897-504-9
ISBN (Print)978-1-78897-503-2
Publication statusPublished - 2021
MoEC publication typeA3 Part of a book or another research book

Field of science

  • Business and management


Dive into the research topics of 'Orchestrating affect at the entrepreneurial university'. Together they form a unique fingerprint.

Citation for this output