On "marketing ecosystems": a macrocultural approach to the study of marketing - natural environment relationships

José-Carlos García-Rosell, Francisco Montoro

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationGreen marketing : emerging issues in sustainable development
EditorsSomnath Chakrabarti, Raghavendra Rao
Place of PublicationNew Delhi
PublisherAllied Publishers
Publication statusPublished - 2008
MoEC publication typeB2 Part of a book or another research book

Citation for this output