On "marketing ecosystems": a macrocultural approach to the study of marketing - natural environment relationships

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Green marketing : emerging issues in sustainable development
Editors	Somnath Chakrabarti, Raghavendra Rao
Place of Publication	New Delhi
Publisher	Allied Publishers
Pages	201-215
Edition	2008
Publication status	Published - 2008
MoEC publication type	B2 Part of a book or another research book

Citation for this output

@inbook{aa89376e0cc3435680901ee5f15e180a,

title = "On {"}marketing ecosystems{"}: a macrocultural approach to the study of marketing - natural environment relationships",

author = "Jos{\'e}-Carlos Garc{\'i}a-Rosell and Francisco Montoro",

year = "2008",

language = "English",

pages = "201--215",

editor = "Somnath Chakrabarti and Raghavendra Rao",

booktitle = "Green marketing : emerging issues in sustainable development",

publisher = "Allied Publishers",

address = "India",

edition = "2008",

}

On "marketing ecosystems": a macrocultural approach to the study of marketing - natural environment relationships. / García-Rosell, José-Carlos; Montoro, Francisco.
Green marketing : emerging issues in sustainable development. ed. / Somnath Chakrabarti; Raghavendra Rao. 2008. ed. New Delhi: Allied Publishers, 2008. p. 201-215.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - On "marketing ecosystems"

T2 - a macrocultural approach to the study of marketing - natural environment relationships

AU - García-Rosell, José-Carlos

AU - Montoro, Francisco

PY - 2008

Y1 - 2008

M3 - Chapter

SP - 201

EP - 215

BT - Green marketing : emerging issues in sustainable development

A2 - Chakrabarti, Somnath

A2 - Rao, Raghavendra

PB - Allied Publishers

CY - New Delhi

ER -