Materiality as a mediator of empathy through culture-based product design for tourism

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


This chapter investigates the role of materiality as a mediator of empathy through culture-based design by exploring the meanings that are associated with reindeer in product design. It adopts a culture- and material-based approach, which involves reflecting on how interactions amongst cultures can be recast as a resource in product design, specifically in the context of tourism. The use of materiality to facilitate empathy in culture-based design provides designers with tools to enhance self- and wider cultural understandings through their complex making and social environments. The chapter draws on methods such as workshops and participant observation. The chapter presents a theoretical framework for empathic design in tourist-focused products, which is developed from concepts borrowed from culture-based product design, and Leonardi’s concept of materiality that includes multisensory experiences of materials.
Original languageEnglish
Title of host publicationEmpathy and Business Transformation
EditorsMelanie Sarantou, Satu Miettinen
Number of pages16
ISBN (Electronic)978-1-003-22755-7
ISBN (Print)978-1-032-13076-7, 978-1-032-13078-1
Publication statusPublished - 2022
MoEC publication typeA3 Part of a book or another research book

Field of science

  • Visual arts and design


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