Projects per year
Abstract
Local everyday life is an interesting resource for tourism. This fact has been noted in various national and regional strategic guidelines. Lappish culture, heritage, nature and their narratives offer unique possibilities for tourism development. The global trend of the sharing economy — a new marketing practice that links consumers, business and society through virtual networks
— offers various possibilities to bring the features of local lifestyles to tourists. House swapping, ride sharing, ‘couchsurfing’ and dinner hosting are examples
of ways to actualise the sharing economy in tourism. In Lapland, these kinds of sharing practices have traditionally been part of the hospitality culture: due to long distances and harsh weather conditions, locals have offered travellers
a ride or bed when it has been necessary.
Although everyday life provides a remarkable resource for tourism, reconciling the business of tourism and everyday practices is not a simple task. It is not obvious for tourism developers what is essential and relevant in local culture to be presented in tourism products, or how to do it. In this set of research notes, we present a preliminary analysis of several short Lappish stories reflecting and emphasising the local lifestyle of Lapland. These narratives are being collected by House of Lapland, Lapland’s official marketing and communications
house. In their campaign, the stories were shared through different social media channels. Written by local people, the narratives highlight ordinary aspects of everyday life in Lapland that may be attractive for potential inhabitants. These highlights may also suggest potential innovations for visitor experience
development and for the sharing economy in tourism.
Social responsibility is a key issue that has to be taken into consideration when developing tourism experiences based on the sharing economy. In some European cities, sharing economy tourism services have grown explosively withoutsustainable planning, causing problemsin local communities. The use of narratives written by local people to potential new locals as a basis for sharing economy tourism sustains social responsibility. Narratives can reveal what kinds of things locals want to share from their everyday life, as well as elements that should be protected.
— offers various possibilities to bring the features of local lifestyles to tourists. House swapping, ride sharing, ‘couchsurfing’ and dinner hosting are examples
of ways to actualise the sharing economy in tourism. In Lapland, these kinds of sharing practices have traditionally been part of the hospitality culture: due to long distances and harsh weather conditions, locals have offered travellers
a ride or bed when it has been necessary.
Although everyday life provides a remarkable resource for tourism, reconciling the business of tourism and everyday practices is not a simple task. It is not obvious for tourism developers what is essential and relevant in local culture to be presented in tourism products, or how to do it. In this set of research notes, we present a preliminary analysis of several short Lappish stories reflecting and emphasising the local lifestyle of Lapland. These narratives are being collected by House of Lapland, Lapland’s official marketing and communications
house. In their campaign, the stories were shared through different social media channels. Written by local people, the narratives highlight ordinary aspects of everyday life in Lapland that may be attractive for potential inhabitants. These highlights may also suggest potential innovations for visitor experience
development and for the sharing economy in tourism.
Social responsibility is a key issue that has to be taken into consideration when developing tourism experiences based on the sharing economy. In some European cities, sharing economy tourism services have grown explosively withoutsustainable planning, causing problemsin local communities. The use of narratives written by local people to potential new locals as a basis for sharing economy tourism sustains social responsibility. Narratives can reveal what kinds of things locals want to share from their everyday life, as well as elements that should be protected.
Original language | English |
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Title of host publication | Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland |
Place of Publication | Turku |
Publisher | Turun yliopisto |
Pages | 109-113 |
ISBN (Electronic) | 978-951-29-6925-8 |
Publication status | Published - Dec 2017 |
MoEC publication type | A4 Article in a conference publication |
Event | HTHIC Heritage, Tourism and Hospitality conference in Pori - Duration: 27 Sept 2017 → 29 Sept 2017 |
Publication series
Series | Publication of Turku School of Economics, Pori Unit |
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Number | A55 |
Conference
Conference | HTHIC Heritage, Tourism and Hospitality conference in Pori |
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Period | 27.09.2017 → 29.09.2017 |
Field of science
- Tourism research
Projects
- 1 Finished
-
Shareable tourism
Hakkarainen, M., Jutila, S., Haanpää, M., Kyyrä, S., García-Rosell, J. & Salmela, T.
European Regional Development Fund ERDF
01.08.2016 → 30.11.2017
Project: Co-funded project
Activities
- 1 Conference presentation
-
Life in Lapland
Salla Jutila (Speaker), Petra Paloniemi (Speaker) & Maria Johanna Hakkarainen (Speaker)
27 Sept 2017Activity: Presentation › Conference presentation