@inbook{88bcad98631942918aaf1d53dea600c4,
title = "Issues of S{\'a}mi Representation in Finnish Tourism: A quest for authenticity",
abstract = "Over the course of centuries, literature and travel accounts of the northern people have framed representations of the S{\'a}mi people according to either the pejorative image of primitive inhabitants or the romantic image of children of the forest. Nowadays, these exaggerations are not as prominent, and yet they continue to influence representations – for instance, in tourist brochures about Lapland. This chapter shall explore these representations by juxtaposing them with the notions of S{\'a}mi identity held by the S{\'a}mi themselves. In the context of increasing involvement of S{\'a}mi people in the tourism business in S{\'a}pmi, the chapter describes the struggle of reappropriating the means of self-definition, such as media channels. The aim of this reappropriation is to finally give an authentic and realistic representation of the S{\'a}mi people and their culture to visitors, without resorting to stereotypes and definitions that are generated outside the S{\'a}mi community.",
keywords = "S{\'a}mi research, Arctic Indigenous Peoples, tourism",
author = "Nuccio Mazzullo",
note = "Publisher Copyright: {\textcopyright} 2022 selection and editorial matter, Sanna Valkonen, {\'A}ile Aikio, Saara Alakorva and Sigga-Marja Magga; individual chapters, the contributors.",
year = "2022",
doi = "10.4324/9781003025511-14",
language = "English",
isbn = "978-0-367-45815-7 ",
series = "Routledge Worlds",
publisher = "Routledge",
editor = "Sanna Valkonen and {\'A}ile Aikio and Saara Alakorva and Sigga-Marja Magga",
booktitle = "The S{\'a}mi World",
address = "United Kingdom",
}