Interpretive marketing research: using ethnography in strategic market development

Johanna Moisander; Elina Närvänen; Anu Valtonen

doi:10.4324/9780203710807

Interpretive marketing research: using ethnography in strategic market development

Johanna Moisander, Elina Närvänen, Anu Valtonen

Faculty of Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

4 Citations (Scopus)

Original language	English
Title of host publication	Marketing management
Subtitle of host publication	a cultural perspective
Editors	Luca M Visconti, Lisa Peñaloza, Nil Toulouse
Place of Publication	Abingdon
Publisher	Routledge
Chapter	15
Pages	237-253
Edition	2nd revised edition
ISBN (Electronic)	978-0-203-71080-7
ISBN (Print)	978-1-138-56141-0
DOIs	https://doi.org/10.4324/9780203710807
Publication status	Published - 14 May 2020
MoEC publication type	A3 Part of a book or another research book

Field of science

Business and management

Access to research output

10.4324/9780203710807Licence: Unspecified

Citation for this output

@inbook{90d6bca2dcbb4753bd259c1b721572bc,

title = "Interpretive marketing research: using ethnography in strategic market development",

author = "Johanna Moisander and Elina N{\"a}rv{\"a}nen and Anu Valtonen",

note = "Kyseess{\"a} on uusintapainos, kappaleemme on merkitt{\"a}v{\"a}ll{\"a} tavalla muuttunut (ml. uusi kirjoittaja).",

year = "2020",

month = may,

day = "14",

doi = "10.4324/9780203710807",

language = "English",

isbn = "978-1-138-56141-0",

pages = "237--253",

editor = "{ Visconti}, {Luca M } and Lisa Pe{\~n}aloza and Toulouse, { Nil}",

booktitle = "Marketing management",

publisher = "Routledge",

address = "United Kingdom",

edition = "2nd revised edition",

}

Interpretive marketing research: using ethnography in strategic market development. / Moisander, Johanna; Närvänen, Elina; Valtonen, Anu.
Marketing management: a cultural perspective. ed. / Luca M Visconti; Lisa Peñaloza; Nil Toulouse. 2nd revised edition. ed. Abingdon: Routledge, 2020. p. 237-253.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Interpretive marketing research

T2 - using ethnography in strategic market development

AU - Moisander, Johanna

AU - Närvänen, Elina

AU - Valtonen, Anu

N1 - Kyseessä on uusintapainos, kappaleemme on merkittävällä tavalla muuttunut (ml. uusi kirjoittaja).

PY - 2020/5/14

Y1 - 2020/5/14

U2 - 10.4324/9780203710807

DO - 10.4324/9780203710807

M3 - Chapter

SN - 978-1-138-56141-0

SP - 237

EP - 253

BT - Marketing management

A2 - Visconti, Luca M

A2 - Peñaloza, Lisa

A2 - Toulouse, Nil

PB - Routledge

CY - Abingdon

ER -