Interpretive marketing research: using ethnography in strategic market development

Johanna Moisander, Anu Valtonen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing management
Subtitle of host publication	a cultural perspective
Editors	Lisa Peñaloza, Nil Toulouse, Luca M. Visconti
Place of Publication	Abingdon; New York
Publisher	Routledge
ISBN (Print)	9780415606820
Publication status	Published - 2011
MoEC publication type	A3 Part of a book or another research book

Field of science

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title = "Interpretive marketing research: using ethnography in strategic market development",

author = "Johanna Moisander and Anu Valtonen",

year = "2011",

language = "English",

isbn = "9780415606820",

editor = "Lisa Pe{\~n}aloza and Nil Toulouse and Visconti, {Luca M.}",

booktitle = "Marketing management",

publisher = "Routledge",

address = "United Kingdom",

}