Insights from Deploying See-Through Augmented Reality Signage in the Wild

Ashley Colley, Leena Ventä-Olkkonen, Florian Alt, Jonna Riitta Häkkilä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

10 Citations (Scopus)


Typically the key challenges with interactive digital signage
are (1) interaction times are short (usually in the order of seconds),
(2) interaction needs to be very easy to understand,
and (3) interaction needs to provide a benefit that justifies the
effort to engage. To tackle these challenges, we propose a seethrough
augmented reality application for digital signage that
enables passersby to observe the area behind the display, augmented
with useful data. We report on the development and
deployment of our application in two public settings: a public
library and a supermarket. Based on observations of 261
(library) and 661 (supermarket) passersby and 14 interviews,
we provide early insights and implications for application designers.
Our results show a significant increase in attention:
the see-through signage was noticed by 46% of the people,
compared to 14% with the non-see through version. Furthermore,
findings indicate that to best benefit the passersby, the
AR displays should clearly communicate their purpose.
Original languageEnglish
Title of host publicationPerDis '15
Subtitle of host publicationThe International Symposium on Pervasive Displays
ISBN (Electronic)978-1-4503-3608-6
Publication statusPublished - 2015
MoEC publication typeA4 Article in a conference publication
EventACM International Symposium on Pervasive Displays - Saarbrücken, Germany
Duration: 10 Jun 201512 Jun 2015
Conference number: 4


ConferenceACM International Symposium on Pervasive Displays
Abbreviated titlePerDis '15

Field of science

  • Visual arts and design


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