Original language | English |
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Title of host publication | Gendering theory in marketing and consumer research |
Editors | Zeynep Arsel, Kirsi Eräranta, Johanna Moisander |
Place of Publication | Abingdon |
Publisher | Routledge |
ISBN (Print) | 978-113-82370-8-7 |
Publication status | Published - 2017 |
MoEC publication type | A3 Part of a book or another research book |
Publication series
Series | Key Issues in Marketing Management |
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Field of science
- Business and management