Exploring VR and AR Tools for Service Design

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We explore the possibilities of augmented and virtual reality (AR and VR) as co-design tools for service design. Four expert service designers, working in industry, tried out and discussed different VR and AR based tools: Head mounted display (HMD) based VR and AR, and projected environments. The findings emphasize that HMD techniques are not favored, as they isolate the wearer from the co-design situation and hinder the observation of emotions and expressions. Projection of the design context was positively commented, as supporting collaboration in co-design sessions.
Original languageEnglish
Title of host publication19th International Conference on Mobile and Ubiquitous Multimedia
EditorsJessica Cauchard, Markus Löchtefeld
Place of PublicationNew York
ISBN (Electronic)978-1-4503-8870-2
ISBN (Print)978-1-4503-8870-2
Publication statusPublished - 2020
MoEC publication typeA4 Article in a conference publication
EventInternational Conferenece on Mobile and Ubiquitos Multimedia - Essen, Germany
Duration: 22 Nov 202025 Nov 2020
Conference number: 19


ConferenceInternational Conferenece on Mobile and Ubiquitos Multimedia


  • co-design
  • service design tools
  • co-design methods
  • AR
  • design methods
  • user study
  • VR
  • service design

Field of science

  • Visual arts and design


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