Evaluating the brand image of a rock festival using positive critical incidents

Maarit Kinnunen, Kerttu Uhmavaara, Maiju Jääskeläinen

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)186-203
JournalInternational Journal of Event and Festival Management
Issue number2
Publication statusPublished - May 2017
MoEC publication typeA1 Journal article-refereed

Field of science

  • Tourism research

Citation for this output