Doing sensory ethnography in consumer research

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54 Citations (Scopus)

Original language	English
Pages (from-to)	375-380
Journal	International Journal of Consumer Studies
Volume	34
Issue number	4
DOIs	https://doi.org/10.1111/j.1470-6431.2010.00876.x
Publication status	Published - 2010
MoEC publication type	A1 Journal article-refereed

Field of science

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title = "Doing sensory ethnography in consumer research",

author = "Valtonen, {Anu Elina} and Markuksela, {Vesa Tapani} and Johanna Moisander",

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language = "English",

volume = "34",

pages = "375--380",

journal = "International Journal of Consumer Studies",

issn = "1470-6423",

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T1 - Doing sensory ethnography in consumer research

AU - Valtonen, Anu Elina

AU - Markuksela, Vesa Tapani

AU - Moisander, Johanna

PY - 2010

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DO - 10.1111/j.1470-6431.2010.00876.x

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VL - 34

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EP - 380

JO - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

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