Cultural marketing and consumer research : analytics of cultural practice

Johanna Moisander, Anu Valtonen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	European advances in consumer research vol. 7
Place of Publication	Provo (UT)
Publisher	Association for Consumer Research
Pages	565-570
Edition	2006
Publication status	Published - 2006
MoEC publication type	B2 Part of a book or another research book

Citation for this output

@inbook{23fb4b76d14948eba77973fa87f93cfb,

title = "Cultural marketing and consumer research : analytics of cultural practice",

author = "Johanna Moisander and Anu Valtonen",

year = "2006",

language = "English",

pages = "565--570",

booktitle = "European advances in consumer research vol. 7",

publisher = "Association for Consumer Research",

address = "United States",

edition = "2006",

}