Cultivating relations with plant stories

Bryan S.R. Grimwood, Emily Höckert

Research output: Contribution to journalArticleScientificpeer-review


In this article, we seek to “vegetalize” tourism research and practice by storying why plants matter. Drawing on our respective research with cranberries in Canada and blueberries in Finland and Sweden, we present a miscellany of stories that serve to both unsettle and cultivate relations within landscapes and practices of tourism. The stories spin on various themes: from ethnographic encounters to philosophical reflection; from metaphors of hospitality to commodity circulation; from walking and sitting with berries to learning how to listen and engage in speculative storytelling with them. The aim of these stories is to encourage an expansive moral imagination in tourism that invites care-full listening, learning, and becoming with plants and, by extension, other non-human kin.
Original languageEnglish
Article number103661
JournalAnnals of Tourism Research
Issue numberNovember
Publication statusPublished - 12 Oct 2023
MoEC publication typeA1 Journal article-refereed


  • Tourism and plants
  • berries
  • moral imagination
  • relationality
  • care
  • storytelling

Field of science

  • Tourism research


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