Crowdsourcing for transcultural marketing and innovation

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationTranscultural marketing for incremental and radical innovation
EditorsBryan Christiansen, Salih Yildiz, Emel Yildiz
Place of PublicationHershey, PA
PublisherBusiness Science Reference
ISBN (Print)978-1-4666-4749-7
Publication statusPublished - 2014
MoEC publication typeA3 Part of a book or another research book

Field of science

  • Business and management

Citation for this output