Crowdsourcing for transcultural marketing and innovation

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Transcultural marketing for incremental and radical innovation
Editors	Bryan Christiansen, Salih Yildiz, Emel Yildiz
Place of Publication	Hershey, PA
Publisher	Business Science Reference
Pages	382-394
Edition	2014
ISBN (Print)	978-1-4666-4749-7
Publication status	Published - 2014
MoEC publication type	A3 Part of a book or another research book

Field of science

@inbook{8461b034affe4af3ae0fc61c278f0059,

title = "Crowdsourcing for transcultural marketing and innovation",

author = "Rauno Rusko",

year = "2014",

language = "English",

isbn = "978-1-4666-4749-7",

pages = "382--394",

editor = "Bryan Christiansen and Salih Yildiz and Emel Yildiz",

booktitle = "Transcultural marketing for incremental and radical innovation",

publisher = "Business Science Reference",

address = "United States",

edition = "2014",

}