Context mapping for creative tourism

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)


The article explores the processes designer-makers and communities should engage in before using service design approaches to produce creative tourism experiences. These processes can yield insights into the inner processes and interactions with external environments of creative individuals and communities. Case studies from Finnish Lapland and Namibia show the importance of identity construction, creativity and storytelling for context mapping. The article presents a practical and flexible mapping tool that has been derived from these case studies. This tool can be expanded and applied by designer-makers for practical mapping activities. The findings indicate that creative tourism involving designer-makers can provide new tourism opportunities that not only generate deeply relevant experiences for tourists but also sustainable livelihoods for local designer-makers.
Original languageEnglish
Article number103064
JournalAnnals of Tourism Research
Publication statusE-pub ahead of print - 2021
MoEC publication typeA1 Journal article-refereed


  • Context mapping
  • Creative tourism
  • Creativity
  • Identities
  • Service design
  • Stories

Field of science

  • Tourism research


Dive into the research topics of 'Context mapping for creative tourism'. Together they form a unique fingerprint.

Citation for this output