Co-prototyping emotional value

Satu Anneli Miettinen, Simo Juhani Rontti, Jaana Jeminen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Service design methods provide tools for both the analysis-based perspective
to understand user motivations, emotions, the participatory development and
co-design process. This research specifically focuses on audio-visual
concretization with agile methods and technological tools to simulate the
service journeys and solutions. This article examines the question: ‘How can
profitable solutions and value be created from intangible experiences and
customers’ emotion in the use of service design methods?’ The findings of this
study suggest that service simulation and prototyping help in decision making
of new service development. Simulations and prototypes serve as
personalized emotional samples, which reveal customers’ emotional
reactions and enable an early engagement of the process for decision makers
through their own experiences. New systems
Original languageEnglish
Title of host publicationProceedings of the 19th DMI International Design Management Research Conference
Subtitle of host publicationDesign Management in an Era of Disruption
EditorsErik Bohemia, Alison Rieple, Jeanne Liedtka, Rachel Cooper
PublisherDesign Management Institute
ISBN (Electronic)978-0-615-99152-8
Publication statusPublished - 2014
MoEC publication typeA4 Article in a conference publication
Event19th DMI International Design Management Research Conference - London, United Kingdom
Duration: 25 Oct 2015 → …


Conference19th DMI International Design Management Research Conference
Country/TerritoryUnited Kingdom
Period25.10.2015 → …

Field of science

  • Visual arts and design


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