Abstract
Service design methods provide tools for both the analysis-based perspective
to understand user motivations, emotions, the participatory development and
co-design process. This research specifically focuses on audio-visual
concretization with agile methods and technological tools to simulate the
service journeys and solutions. This article examines the question: ‘How can
profitable solutions and value be created from intangible experiences and
customers’ emotion in the use of service design methods?’ The findings of this
study suggest that service simulation and prototyping help in decision making
of new service development. Simulations and prototypes serve as
personalized emotional samples, which reveal customers’ emotional
reactions and enable an early engagement of the process for decision makers
through their own experiences. New systems
to understand user motivations, emotions, the participatory development and
co-design process. This research specifically focuses on audio-visual
concretization with agile methods and technological tools to simulate the
service journeys and solutions. This article examines the question: ‘How can
profitable solutions and value be created from intangible experiences and
customers’ emotion in the use of service design methods?’ The findings of this
study suggest that service simulation and prototyping help in decision making
of new service development. Simulations and prototypes serve as
personalized emotional samples, which reveal customers’ emotional
reactions and enable an early engagement of the process for decision makers
through their own experiences. New systems
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 19th DMI International Design Management Research Conference |
| Subtitle of host publication | Design Management in an Era of Disruption |
| Editors | Erik Bohemia, Alison Rieple, Jeanne Liedtka, Rachel Cooper |
| Publisher | Design Management Institute |
| Pages | 1228-1246 |
| ISBN (Electronic) | 978-0-615-99152-8 |
| DOIs | |
| Publication status | Published - 2014 |
| MoEC publication type | A4 Article in a conference publication |
| Event | 19th DMI International Design Management Research Conference - London, United Kingdom Duration: 25 Oct 2015 → … |
Conference
| Conference | 19th DMI International Design Management Research Conference |
|---|---|
| Country/Territory | United Kingdom |
| City | London |
| Period | 25.10.2015 → … |
Field of science
- Visual arts and design
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SINCO
Mira Alhonsuo (Expert), Essi Kuure (Expert), Krista Korpikoski (Expert), Satu Miettinen (Expert), Melanie Sarantou (Expert) & Ashley Colley (Expert)
Faculty of Art and DesignLaboratories/Studios: Laboratory