The concept of environmental citizenship is employed as an analytical tool to determine what kind of climate citizenship(s) the citizen-directed material in the European Commission’s climate change campaign is constructing. The research material is read, analysed and interpreted through elements attached to environmental citizenship: the realm of activity, political space, depth of activity, level of activity, citizen virtues, citizen rights and responsibilities and conception of the environment. The results suggest that climate citizenship is considered mainly as a private sphere activity performed by individuals and consists mainly in small adjustments in daily life. Climate citizens are motivated to everyday-life mitigation by personal benefit, greenhouse gas emissions and preserving natural resources.
- analytical concept
Field of science