Car Exterior Surface Displays: Exploration in a Real-World Context

Ashley Colley, Jonna Häkkilä, Meri-Tuulia Forsman, Bastian Pfleging, Florian Alt

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

24 Citations (Scopus)


Current changes in the automotive industry towards autonomous vehicles will spur wide ranging changes in the roles of cars in urban environments. When combined with advances in display technology, this creates potential for the outer surfaces of cars to act as public displays. We present a real-world in context study, where participants ideated on a variety of different types of informative content, displayed on or around vehicles. Our study approach utilized handheld projection to create visualization experiences suggestive of the capabilities of future display technologies. The salient findings show that ideas related to the car and the driving function, such as parking, warning pedestrians and changing the vehicles aesthetic appearance, were appreciated. In contrast, ideas where the vehicle formed part of a smart urban infrastructure, such as guiding pedestrians or acting as a public display caused diverse opinions. In particular, concepts where personalized content was shown were disliked for reasons related to privacy and feeling like 'big brother' is watching.
Original languageEnglish
Title of host publicationPerDis '18
Subtitle of host publicationProceedings of the 7th ACM International Symposium on Pervasive Displays
EditorsPassant El.Agroudy, Matthias Baldauf, Albrecht Schmidt, Julie R. Williamson, Salvatore Sorce, Vito Gentile, Katja Kurdyukova, Ivan Elhart, Mateusz Mikusz
Place of PublicationNew York, NY, USA
ISBN (Electronic)978-1-4503-5765-4
Publication statusPublished - 2018
MoEC publication typeA4 Article in a conference publication
EventACM International Symposium on Pervasive Displays - Munich, Germany, Munich, Germany
Duration: 6 Jun 20188 Jun 2018
Conference number: 7

Publication series

SeriesPerDis '18


ConferenceACM International Symposium on Pervasive Displays
Abbreviated titlePerDis '18


  • Automotive UI
  • interactive surfaces
  • pedestrian guidance
  • pervasive navigation
  • projected AR
  • public displays
  • spatial augmented reality

Field of science

  • Visual arts and design


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