AI role in ideation for design creativity enhancement

Zhengya Gong; Siiri Paananen; Petra Nurmela; Milene Gonçalves; Georgi V. Georgiev; Jonna Häkkilä

AI role in ideation for design creativity enhancement

Zhengya Gong, Siiri Paananen, Petra Nurmela, Milene Gonçalves, Georgi V. Georgiev, Jonna Häkkilä

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Abstract

Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.

Original language	English
Title of host publication	Proceedings of the Asia Design and Innovation Conference (ADIC) 2024
Subtitle of host publication	Asia Chapter of the Design Society
Editors	Yong Se Kim, Yutaka Nomaguchi, Chun-Hsien Chen, Xiangyang Xin, Linna Hu, Meng Wang
Place of Publication	Glasgow
Publisher	The Design Society
Pages	46-54
Number of pages	9
Publication status	Published - Dec 2024
MoEC publication type	D3 Professional conference proceedings
Event	Asia Design and Innovation Conference - College of Design and Innovation, Tongji University, Shanghai, China Duration: 5 Jun 2024 → 6 Jun 2024 https://asiachapter.designsociety.org/15/Conference+Program

Conference

Conference	Asia Design and Innovation Conference
Country/Territory	China
City	Shanghai
Period	05.06.2024 → 06.06.2024
Internet address	https://asiachapter.designsociety.org/15/Conference+Program

Keywords

artificial intelligence
creativity
design
brainstorming
ideation

Field of science

Visual arts and design

Access to research output

https://www.designsociety.org/publication/47825/AI+ROLE+IN+IDEATION+FOR+DESIGN+CREATIVITY+ENHANCEMENTLicence: All Rights Reserved

Citation for this output

Gong, Z., Paananen, S., Nurmela, P., Gonçalves, M., Georgiev, G. V., & Häkkilä, J. (2024). AI role in ideation for design creativity enhancement. In Y. S. Kim, Y. Nomaguchi, C.-H. Chen, X. Xin, L. Hu, & M. Wang (Eds.), Proceedings of the Asia Design and Innovation Conference (ADIC) 2024: Asia Chapter of the Design Society (pp. 46-54). The Design Society. https://www.designsociety.org/publication/47825/AI+ROLE+IN+IDEATION+FOR+DESIGN+CREATIVITY+ENHANCEMENT

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title = "AI role in ideation for design creativity enhancement",

abstract = "Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.",

keywords = "artificial intelligence, creativity, design, brainstorming, ideation",

author = "Zhengya Gong and Siiri Paananen and Petra Nurmela and Milene Gon{\c c}alves and Georgiev, {Georgi V.} and Jonna H{\"a}kkil{\"a}",

year = "2024",

month = dec,

language = "English",

pages = "46--54",

editor = "Kim, {Yong Se} and Yutaka Nomaguchi and Chun-Hsien Chen and Xiangyang Xin and Linna Hu and Meng Wang",

booktitle = "Proceedings of the Asia Design and Innovation Conference (ADIC) 2024",

publisher = " The Design Society",

address = "United Kingdom",

note = "Asia Design and Innovation Conference ; Conference date: 05-06-2024 Through 06-06-2024",

url = "https://asiachapter.designsociety.org/15/Conference+Program",

}

Gong, Z , Paananen, S , Nurmela, P, Gonçalves, M, Georgiev, GV & Häkkilä, J 2024, AI role in ideation for design creativity enhancement. in YS Kim, Y Nomaguchi, C-H Chen, X Xin, L Hu & M Wang (eds), Proceedings of the Asia Design and Innovation Conference (ADIC) 2024: Asia Chapter of the Design Society. The Design Society, Glasgow, pp. 46-54, Asia Design and Innovation Conference, Shanghai, China, 05.06.2024. <https://www.designsociety.org/publication/47825/AI+ROLE+IN+IDEATION+FOR+DESIGN+CREATIVITY+ENHANCEMENT>

AI role in ideation for design creativity enhancement. / Gong, Zhengya ; Paananen, Siiri ; Nurmela, Petra et al.
Proceedings of the Asia Design and Innovation Conference (ADIC) 2024: Asia Chapter of the Design Society. ed. / Yong Se Kim; Yutaka Nomaguchi; Chun-Hsien Chen; Xiangyang Xin; Linna Hu; Meng Wang. Glasgow: The Design Society, 2024. p. 46-54.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - AI role in ideation for design creativity enhancement

AU - Gong, Zhengya

AU - Paananen, Siiri

AU - Nurmela, Petra

AU - Gonçalves, Milene

AU - Georgiev, Georgi V.

AU - Häkkilä, Jonna

PY - 2024/12

Y1 - 2024/12

N2 - Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.

AB - Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.

KW - artificial intelligence

KW - creativity

KW - design

KW - brainstorming

KW - ideation

UR - https://www.designsociety.org/publication/47713/DS+136%3A+Proceedings+of+the+Asia+Design+and+Innovation+Conference+%28ADIC%29+2024

M3 - Conference contribution

SP - 46

EP - 54

BT - Proceedings of the Asia Design and Innovation Conference (ADIC) 2024

A2 - Kim, Yong Se

A2 - Nomaguchi, Yutaka

A2 - Chen, Chun-Hsien

A2 - Xin, Xiangyang

A2 - Hu, Linna

A2 - Wang, Meng

PB - The Design Society

CY - Glasgow

T2 - Asia Design and Innovation Conference

Y2 - 5 June 2024 through 6 June 2024

ER -

AI role in ideation for design creativity enhancement

Abstract

Conference

Keywords

Field of science

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Other files and links

Fingerprint

AWARE: Human Augmentation through Aware Extended Reality

Citation for this output

AI role in ideation for design creativity enhancement

Abstract

Conference

Keywords

Field of science

Access to research output

Other files and links

Fingerprint

Projects

AWARE: Human Augmentation through Aware Extended Reality

Citation for this output