About the challenges to start e-commerce activity in SMEs: push-pull effects

Rauno Rusko, Joni Kristian Pekkala

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Translated title of the contribution	About the challenges to start e-commerce activity in SMEs: push-pull effects
Original language	English
Title of host publication	Handbook of research on retailer-consumer relationship development
Editors	Fabio Musso, Elena Druica
Place of Publication	Hershey, PA
Publisher	IGI Global
Pages	490-508
ISBN (Print)	978-1-4666-6074-8
Publication status	Published - 2014
MoEC publication type	A3 Part of a book or another research book

Field of science

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title = "About the challenges to start e-commerce activity in SMEs: push-pull effects",

author = "Rauno Rusko and Pekkala, {Joni Kristian}",

year = "2014",

language = "English",

isbn = "978-1-4666-6074-8",

pages = "490--508",

editor = "Fabio Musso and Elena Druica",

booktitle = "Handbook of research on retailer-consumer relationship development",

publisher = "IGI Global",

address = "United States",

}